Disney’s social media photo campaign, #DreamBigPrincess, was initially launched in 2016 as a global campaign to encourage kids everywhere to dream big. Working with 19 female photographers from around the world, they’ve created a series of empowering images of real-life girls and women. Disney is now using that campaign to donate up to $1 million (US) to Girl Up, an organization close to the hearts of everyone at Girl Museum. For every share of one of the amazing photographs from the campaign that’s tagged with #DreamBigPrincess, Disney Worldwide Services will donate $1 to Girl Up. You can also¬†tag and share your own awesome and inspiring photo.
Girl Up¬†is a campaign dedicated to supporting United Nations programs which seek to provide adolescent girls worldwide with greater educational, economic and social opportunities. Partnering up with like-minded organisations such as UNICEF (United Nations Children‚Äôs Fund), UN Women, WHO (World Health Organisation) and many more, Girl Up is concerned with enacting social change in those countries where it is hardest to be a girl. This is achieved through providing basic health and educational skills for girls so they may lead a life full of opportunity and free of violence and inequality.
Helping to fund and support those agencies allows the some 600 million adolescent girls across the globe to take control of their own lives. Girl Up sees the wider picture in that when you invest in a girl, you invest in the future of her family, her community and our world.
Be sure to share an image before October 11, 2017 using #DreamBigPrincess (or one of the other hashtags below) on Twitter, Instagram, or Facebook¬†(and if you haven’t, yet, follow us!). Also be sure to check our our exhibition, Celebrating Girl Up!
Social Media Manager
Girl Museum Inc.