In the mid-1930s, “good-time girls” came into the public sight. They were described as similar girls with the earlier Miss Modern. Both good-time girls and Miss Modern were fond of cheap cosmetics, perfume and fashionable clothes. They watched a lot of Hollywood movies and often dreamed about fame and luxury.
If Miss Modern’s pursuit for economic and personality independence somehow earned them a reputation, good-time girls became almost like a folk devil in the eyes of the public, who criticized young women for their pleasure seeking and consumption. It was a period when liberal attitudes toward female sexuality suffered backlash. The portrayals of good-time girls, often frivolous and cunning girls preying on soldiers for favors, uneased the society so much that criticism of young girls’ sexuality increased and lasted.
From the mid-1930s, the moral panic over good-time girls and girlhood in Europe and North America continued into the post-war period. Girls’ appearance, makeup, clothing, and sexualities were carefully vetted by the public again and again. However, girls also proved that the real situation could be very different from the public imagination that they were victims of “being loose or seduced”: some of them actively sought a chance to transition the romantic experience to livelihood; some genuinely relished the lifestyle of partying.